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Web hosting is one of the fastest growing businesses in the world at the moment. With more and more people and businesses wanting their own websites online, web hosting services seem to be appearing left right and center. While few people would consider web hosting as an industry that creates pollution, the fact of the matter is that web hosting will soon be responsible for a lot of pollution in the earth’s atmosphere.

 

Recent studies showed that if the web hosting service industry continues to grow at its current pace, that the industry will be producing more pollution than the airline industry? How is this possible? Simply put, web servers require power and generating power does, for the time being, generate a lot of pollution. Web hosting companies are well aware of this problem, however, and there are a number of companies that are now moving towards so-called ‘green web hosting’.

 

Green web hosting, like all green initiatives, is a movement in the web hosting industry towards a hosting service that is sensitive to the environment. There are a number of ways that web hosting companies can ‘go green’ as the phrase goes. Most companies simply start in the office. By initiating recycling programs and pushing towards the paperless office, these web hosting companies are trying to minimise and counteract the effect that they have on the environment. Some web hosting companies have gone so far as to allow their employees to work entirely from home thereby eliminating the emissions that commuting to work creates.

 

Technological advances are probably the largest weapon in web hosting companies going green. New servers are always being developed and there is new technology available that provides the same amount computing power but at a fraction of the power cost. These new advances are still relatively expensive, but there are web hosting companies that are willing to pay the price to keep the earth safe.

 

But what does green web hosting have to do with your company and its website. Simply put if you host with a green web hosting company then you are also helping to save the earth in a small way. If you host with an accredited green web hosting company then you can proudly proclaim this fact on your website and attract clients that are as conscious about the health of the earth as you are.

Green web hosting is not just the future, it is a social responsibility so that we can continue growing the Internet without taking the earth for granted.

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