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An email alias is an email address which doesn't actually have a physical location on a mail server, nor does it have have an inbox in which to receive incoming mail. An alias is usually created when an individual or company need multiple addresses for different topics or purposes, without the need to check multiple accounts and inboxes. A company might set up an alias for support@domain.com and info@domain.com for example, and use these throughout their website, when in fact there is only one inbox receiving all the mail. An alias is really nothing more than a rule that says "If an email comes to address A, give it to B"

The good side of using email aliases redirecting to a certain email address is that you can set up as many of them as you actually need. Most email service providers do not set limits on the number of email aliases created per email account, which gives users the ability to create various alternative names for their original mailbox. While being of great help in setting up a network of fictive email addresses serving one major mailbox, the email aliases do not boast much functionalities apart from that. The main reason for this is that with the set-up of an email alias no resource-consuming mailbox is actually created. That's why, with email aliases set for a mailbox, you will be able to use both the aliases and the real email address to send emails to third party email addresses, but you will receive all replies at your real email address only.

Another form of email technology which has gained popularity amongst internet marketers is the autoresponder. Initially, auto responders were simply used for "out of office" replies that let anyone who wrote to you know you were not around. The concept has evolved into services you can set up for your business or organization where a "canned" response is sent to the sender of an email to a particular email address.

An autoresponder is 100% automated. You create the emails it will send, and place an email address on your web site or other marketing material. Then you go on to other things and it works for you.

An auto responder can be used for customer service, to let people know you got their message and will respond soon. You can use them to send out things like product overviews and current price lists, via email. They can be used to stay in touch with prospects and send periodic freebies, or to remind people to return to your site. Or you can set up auto responders to send a pre-scheduled series of emails - in fact, entire email-based information courses are sold online using the auto responder concept.

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